PPC and Search Specialist

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Merge Digital is a Brisbane based boutique marketing agency with a range of clients across Australia. We are looking for an enthusiastic digital marketing specialist to join our team.

You will be working directly with account managers, managing pay-per-click campaigns (Facebook Ads, Instagram Ads, Google AdWords & more) from creation and working to improve their website and landing page conversion rates. All this work will focus on driving the maximum number of conversions at the lowest acquisition cost possible.

The tasks will involve:

• Setup, management and optimisation campaigns on Facebook, Instagram, Google Adwords, and other pay per click channels

• Using analytics to analyse campaign performance

• Implementing conversion rate optimisation (i.e. A/B, split-testing etc) to improve campaign performance

• Writing effective direct response ad copy that converts users

• Managing conversion tracking pixels across websites and landing pages

• Preparing routine reports and make recommendations for campaign improvement

• Developing comprehensive strategies and sales funnels that combine search engine optimisation with pay per click campaigns and email sequences.

To be considered you’ll require:

• Tertiary qualifications, preferably in marketing/communications/journalism

• 1-2 years of digital marketing/SEM experience

• 1-2 years experience with Google Adwords, Facebook Ads & Google Tag Manager

• High level of self-motivation and drive

• Have a current and successful track record in the adoption of digital strategies, and an in-depth knowledge of digital products including campaign management, SEO, Paid Search, eDM’s, social media, content management and Google Analytics

• Experience in optimising landing pages and user funnels

• Exceptional communication, presentation and influencing skills

• Experience with generating reports and analysing the ROI on each campaign

• Knowledge of major CMS platforms such as WordPress and Squarespace

• Experience working with digital marketing agencies

• Sound time management, an eye for detail and works well independently

How to Apply

Please email us at info@mergedigital.com.au and provide a cover letter, along with a resume that outlines any relevant experiences or qualifications.