How To Use Facebook Effectively As A Business

Facebook is an excellent tool for building customer loyalty. It's a platform that encourages communication and engagement with customers on a personal and reactive level.

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Facebook is an excellent tool for building customer loyalty. It’s a platform that encourages communication and engagement with customers on a personal and reactive level. On top of this, it’s a great way to communicate your brand image, promote events and advertise your business to highly targeted audiences. To help you run your social presence efficiently here are four ways to use Facebook effectively as a business.

Facebook Business Page

Setting up a Facebook Business Page is imperative to the success of your business. Social media profiles of a business are one of the first things potential customers check to validate that your business is legitimate. Facebook business pages are best used for:

Business Information

Many businesses fail to meet the basic requirements of a Facebook page, that is all the key information regarding your business. Ensure your business page contains the following details:

  • Link to your company’s website
  • Links to menus
  • A photo album titled ‘menus’ with up to date images of your menu
  • Correct operating hours
  • Phone number and contact email
  • Address with consistent formatting to your Google business listing
  • Brief outline of venue, cuisine and costs
  • Shared images of your food, venue, customers and events

Customer Relationship Management

Facebook pages provide a platform for customer communication. You can effectively respond to customer complaints, reviews and queries in a timely manner via the page itself or your associated messenger. This is particularly important for negative reviews left in a public forum or news feed. Facebook allows you to see the problem and deal with it quickly before too much damage is done.

Business Updates & Changes

Your Facebook Business Page allows you to inform customers and clients of any business updates such as changes in store location, holiday opening hours and new products or menus depending on your business.

Upcoming Events and Seasonal Specials

Another great use for a Facebook Business Page is to alert your customers of any upcoming events such as:

  • Venue open days
  • Seasonal events like Christmas lunch, Mother’s Day, Father’s Day and Valentine’s Day.
  • Seasonal specials and promotions
  • Live bands or performance nights
  • Pop-up stalls at local fairs, markets or fundraising events

Facebook Events

Creating an event is another way to effectively use Facebook as a business. With a majority of our customers on Facebook everyday, it’s the best way to ensure news of your special events are spread. These event pages should contain any promotional images, videos and information regarding the event including time, date and location. As audience members begin to click ‘attending’ or ‘interested’ your event will appear on their friends newsfeeds, helping to promote your event for free.

 

Facebook Messenger & Chatbots

Facebook messenger is becoming a prominent mode of communication between customers and your business, with these message boxes now automatically popping up as a customer visits your page. Messenger allows you to respond almost immediately to your customers enquiries which results in improved customer relations and increases the chances of sales conversions. Furthermore implementing the use of chatbots means an automated conversation can start taking place immediately with every customer, gathering important details about your consumers.

 

Facebook Ads 

Finally, a Facebook business page grants you access to Facebook’s detailed advertising platform. This tool allows you to target very specific audience groups with your ads, increasing their chance of engagement.

More Tips From Merge Digital

For more tips and tricks on how to effectively market your business head to our blogroll. If you’re interested in working with our team to create an effective marketing campaign please contact us today.

Marketing is a necessity for any business, particularly in an era where competition runs rife and potential consumers are overrun with messaging across all platforms. Effective marketing enables you to stand out from the white noise and get your brand into the mind of consumers. This industry is constantly changing, which means you need to be changing alongside it. Get ahead of your competitors by utilising these four emerging social marketing trends of 2018.

Facebook Messenger As An Alternative To Email Marketing

According to some digital marketing specialists Facebook Messenger will soon be used as an alternative strategy to email marketing. Many professionals in Digital Marketing understand how difficult it can be to create a successful email marketing campaign, with open rates of EDMs remaining universally low. This trend towards Facebook Messenger as a key communication platform could drastically change customer relationships as mobile messages are proven to have a much higher open rate than email. Furthermore, Facebook Messenger offers a quicker response rate to customer enquiries, boosting your customer communication flow.

The Use Of Chatbots

Managing customer enquiries in a timely and relevant manner is increasingly difficult, particularly as an organisation continues to grow. Streamlining your communication channels and creating an automated response system allows you to reach customers at the right time, in the right place and with the right context. It is for this reason that Chatbots are increasingly relied upon for online communications with both current and potential customers.

On Facebook Messenger alone there are more than 100,000 chatbots currently being used to gather information. The most important thing to focus on when using a chatbot is that it comes across as relevant and human. If your chatbot can’t stimulate a real and helpful conversation with customers it will have an adverse effect and end up isolating them further from your business.

Becoming A Multimedia Company

The digital world is continually evolving and adapting to new trends, which means as a business, you need to be doing this too. It is no longer enough to have a good website. Your business needs to be present across a number of platforms. We all know that a strong social media presence is a necessity, however, this alone is not enough. Videos now attract the highest engagement from target audiences which means, not only do you need to have a great website and social media content, you should also consider posting vlogs and promotional videos. Podcasts are growing in preference as well, with many young consumers preferring podcasts to music and the radio when commuting to and from work. To make your business stand out in a sea of online communication, a versatile multi-media marketing strategy is a must.

Prioritising Online Reviews

Positive reviews are becoming increasingly important for your business. 50% of people under the age of 50 will check online reviews before making a purchase. It’s not all about the social proof either, Google considers reviews to be a good indicator of a business’s legitimacy and will take a rating into account when ranking your website in its search engine. Facebook’s new City Guide [link] feature uses reviews in their algorithms when deciding what local venues to promote to visiting tourists.

More Tips From Merge Digital

The world of marketing is an ever-changing landscape. Keeping on top of every trend and marketing avenue is almost impossible, However, remaining educated on the latest marketing trends and updates will help your business get one step ahead. If you want to learn more about the industry and how it can benefit you, head to our blogroll for the most relevant marketing tips and tricks your business needs. If you have any questions or are interested in help with your marketing campaign feel free to contact our team below.

Whether you realise it or not, every business has a story to tell. Social media is the perfect platform to share this story with potential customers.

Using a story is a great way to make people care about a product or business you are promoting. As humans, we are wired to enjoy stories. Storytelling on social media helps to build a personalised brand that people trust.

When it comes to building a social media presence, it is important that you are offering more than just a sleek logo and some professional photographs. If you want customers to follow you on social media you need to make them feel like it’s worth their time. You can do this by posting behind the scenes videos, candid photographs, original blog content and any other content that tells the story of who you are as a brand.

Use Videos, Images and Design

While it may not seem like much, this sort of social media storytelling can make a huge difference to how the brand is seen by potential customers.

Remember when exploring ways to tell a story on social media to embrace visuals as much as possible. Including images and interesting design will add a whole other layer to the narrative you are sharing.

Make It Personal

When telling stories on social media it helps to make it personal. Customers are much more likely to trust a brand when they can see the face of the brand. Share images and videos of real people who work for your organisation. Tell your followers a little about who they are. This will give them a reason to trust your brand. Encourage people to write reviews about their experience with your company and share these online. Encourage tagging and sharing as much as possible. People are much more likely to trust an organisation when it has ‘social proof’.

Get Your Story Out There

These are just some simple ways to use social media to tell your brand’s story. There are heaps of different things you can do to tell a story about your brand that will make your customers feel more connected and comfortable with your brand.

Are you targeting 21st birthdays at your cocktail bar, yet your ads are appearing for searches such as ‘kids birthday party venue’? Or perhaps you are advertising your restaurant for wedding receptions and your ads are showing for ‘BYO wedding venues’? Maybe you’re not even sure who’s seeing your ads but your Google Ads budget is being spent without generating more function bookings at your venue.

Importance Of Negative Keywords

When you’re paying per click through Google’s advertising platform, it’s important to ensure that those clicks are relevant to your venue’s goals. Adding negative keywords to your campaigns is one of the easiest ways to reduce budget strain.

How To Create Your List Of Negative Keywords

If you have active campaigns, the first thing to do is check your search term report. This is where you’ll find what users are typing into Google and triggering your ads. Make a list of all terms that are irrelevant and add these as negative keywords. Negative keywords have the same match types as keywords, that is: broad, phrase and exact.

How To Use Negative Keywords

Let’s say that your keyword is: Wedding Venue Sydney

You find in your search term report the phrase: ‘Sydney venue for self catered wedding’

As your venue does not allow self catering, you would add ‘self catered’ as a phrase match negative keyword: “self catered”.

Why phrase match? If you added self catered as a broad keyword, you would then exclude yourself from searches such as: ‘Sydney wedding venue that is catered’ and ‘catered Sydney wedding venue.’

If that ‘self catered’ search term is costing you $20 a week in wasted clicks, by adding that as a negative term, you have freed that budget and could allow for 8-10 more clicks (based off $2 cpcs) on your relevant terms.

Improve Your Google Ads Campaigns Today

If you’d like some more tips on how to make that most of Google Adwords, get in contact with the experts at Merge Digital. We can help you set up and manage an Adwords campaign that will get you in front of your potential customers. 

Instagram Stories have officially overtaken Snapchat in popularity.  Over 300 million people use this platform every day. This is great news for the millions of businesses who use Instagram Stories to promote themselves. When used strategically this platform is a great way for venues to drive customer enquiries and bookings. Increase your insta-game with the following tips.

1. Promote New Menus and Seasonal Specials

If your venue has introduced an exciting new menu or you are promoting a special, Instagram Stories are a great way to spread the message about it and increase sales. Share appealing imagery such as videos and photos that tell the viewer something about the item you are promoting. This could be a series of images demonstrating the ingredients that go into a special or a video of a new menu item being made. Include a call to action text such as ‘swipe up for the full menu’ to increase engagement.

2. Behind-The-Scenes Look

As the digital market gets more crowded, the importance of venue personality is getting stronger. Customers want a venue they trust and can connect with. Instagram stories can be used to show small behind the scenes clips of a business. This can be done in a range of ways including;

  • Quick updates of fresh produce by chefs
  • Snaps of what’s going on in the kitchen
  • Fun videos ie; cocktail making lessons
  • Content documenting the set up for large events

Behind-the-scene looks give you the chance to communicate your venues personality and facilities. This increases the venues credibility and approachability drawing in customers.

3. Cross-Platform Marketing

If your venue has a blogroll or Youtube channel then Instagram Stories can be used to promote the content. Content marketing is an excellent way to increase your venue’s website ranking and draw in customers who are searching for function related ideas and tips. The story platform on Instagram will help increase your contents reach.

4. Promoting Events

The Instagram Stories tool is a great way for venues to promote events that they are hosting or are involved in. This could be anything from a branded event such as a launch night to charity events like balls and trivia nights. You can also promote community events, such as street festivals or private events like weddings and birthdays.  Not only will this content be interesting and authentic, it is the perfect opportunity to showcase your venues services and facilities. We recommend using Instagram Stories live to share the event with your followers.

5. Instagram Highlights

Instagram highlights also known as pinned stories can be used by businesses to further promote themselves on Instagram. Highlights should be broken up into categories, for example, a restaurant might break their highlights up into food, wine and functions. When the restaurant posts a story that they believe is particularly interesting or effective they save it to the category it best fits. When a potential customer reaches your Instagram page they will be able to get a better idea of what your business is and what you are about thanks to the highlights pinned at the top of your page.

If you haven’t used Instagram stories to promote your business yet, use these easy tips to get started. Don’t be afraid to experiment, but be sure your content is original, engaging and on brand.

Hens party trends are constantly evolving. The traditional night on the town is getting swapped for more unique hens night ideas. This shift in hens night trend has given venues an opportunity to market to a new audience base. When marketing for a hens night two key things to remember are that you are specifically targeting females and that interests vary greatly so a range of offers should be available.

Function Venue Marketing

1. Hens Party Packages

When developing your hens party marketing strategy, it’s important to consider what types of events your venue can host. Ensure you have a range of packages and options available to suit different tastes. Packages can include:

  • Multi-course menu tasting with wine pairings
  • Set menu with a bar tab or beverage package
  • Private dining experiences
  • Cocktail classes
  • High tea
  • Brunch & mimosas
Hens Party Marketing Ideas

2. Content Marketing

Content marketing involves creating content in the forms of blogs, images and video that promotes relevant and informative content that is related to your business. Create a blogroll with topics such as the following:

  • Classy hens night ideas
  • Unique hens night themes
  • How to throw the best hens night

The articles can also be promoted through social media channels to generate additional traffic. It’s a great way to gather interest from potential event hosts who are at the early stage of the customer journey.

Hens Party Marketing Ideas

3. Facebook Ad Campaigns

Social media is now considered the most reliable source of information by consumers, without a strong social media presence your venue will be overlooked. Facebook’s advertising platform offers businesses a variety of ways to target potential customers and provides the opportunity to target people who are specifically interested in hens parties.

When marketing for hens nights it’s important to consider that your audience is mostly females, and the range of tastes are highly varied, so ensure that your content and images are designed accordingly.

On top of targeting specific areas and age groups, the targeting function enables your ads to be directed to:

  • People who are engaged
  • Friends of people who are engaged
  • People who are bridesmaids
  • People who have expressed interest in bachelorette parties/hens nights
  • People who are getting married
Hens Party Marketing Ideas

4. Google Ad Campaigns

Google is an effective channel for promoting hens parties. There are two key channels for advertising on Google: the display network and the search network. Using keywords that suit your venue and target audience, your ads can be set up to appear as:

  • Banner ads on the display network
  • Banner ads on related sites due to placement targeting
  • Text ads on the google search engine

Using Google ads with correct keywords ensures your venue is placed directly in front of users who are searching for hens party ideas.

Hens Party Marketing Ideas

5. Search Engine Optimisation

The final aspect to consider when marketing your venue is the SEO of your site. Optimising your content for search engines will result in a better placement on Google. By organically boosting your ranking, your visibility to potential clients increases significantly. To ensure your site is correctly optimised, consider the following:

  • Create a page on your website that outlines what your hens party packages are.
  • Metadata is correctly formatted for search engines and has been written to attract attention from people searching for hens party venues.
  • Images are optimised for mobile devices with relevant titles and alt tags.
  • Website content includes phrases and keywords that are used by females who are searching for hens party venues.
  • Website content includes phrases and keywords regarding your local suburb or town to improve ranking as a local venue.
  • Content is regularly updated and well written.
  • Backlinks to your site are in place from relevant websites and directories.

City Guides uses GPS technology to recognise when a user is in a new location. It will then feed the user information about this city including recommended cafes, bars and restaurants.

How Facebook’s City Guides Works

This feature is relatively new so marketers are still trying to get their heads around how it works. What we do know is that the feature uses an algorithm to create personalised recommendations for the user. These recommendations are a combination of where locals frequent and where their friends have previously visited. When the user scrolls through City Guides they can see basic information about each suggestion including a star rating, the number of reviews that have been made about that location, and how many of their friends have visited that particular place. Each recommendation also includes a short summary of what a user can expect when they visit the suggested location. This is created by combining the words people most often use when talking about that venue. This might include things like, ‘great steak lunch’, ‘amazing beers on tap’, and ‘private dining’.

How to use Facebook City Guides

How Can Venues Make The Most Of City Guides

Getting your cafe, bar or restaurant on City Guides is a great way to appeal to the tourist market. Travellers from overseas and interstate are entering your city every day and looking for the best ways to make the most of their stay.

City Guides can offer your business an advantage by telling tourists about your venue the moment they step foot in your city. Unfortunately getting your venue on City Guides is easier said than done.

You can’t pay your way into the feature. At least not yet. Facebook wants to give the user the best possible suggestions relevant to who they are. However, there are a few things you can do to boost your chances of getting on City Guides.

Facebook City Guide

1. Encourage More Facebook Check-Ins

Find fun and creative ways to encourage Check-Ins on your venue’s Facebook page. This might include offering prize incentives such as free coffee or the chance to win a free dining experience at your venue. This has a strong likelihood of boosting your chances of appearing on City Guides as a large part of their recommendations are based on who else has been to that venue.

Facebook Check In

2. Boost Your Reviews

Even before City Guides existed, we knew that reviews are important for businesses on Facebook. Recent statistics show that 90% of consumers read online reviews before visiting a venue. Now with City Guides, reviews, specifically positive reviews, are more crucial than ever.

Facebook city guides page optimisation

3. Optimise Facebook Business Page

Make sure your Facebook Business Page is the best it can be. This means providing as much information about your venue as possible on the business page and making sure it is consistent with the information on your website and other sites. This will help Facebook know that you are a serious business and a reliable recommendation.

Weddings provide restaurant and function venues with a great opportunity to boost revenue. It’s the bride and groom’s special day and many couples want to host an extravagant celebration they will remember for a lifetime. Promoting your restaurant or function space as a wedding venue requires planning, but doing it well can generate large profits for your business.

 

Before you begin a wedding campaign, the following topics need to be considered:

  • Who the main wedding planner will be, the bride or groom? More often than not, it’s the bride who is the key decision maker.
  • Are you promoting your venue as a same-sex wedding venue?
  • You need to consider what types of weddings your venue is best suited for.
  • Do you have ceremony spaces available or are you purely a reception venue?
  • Do you have space for outdoor receptions or just indoors?
  • Can you offer both seated and cocktail receptions?
  • What are your venue capacities?
  • What packages will you offer and at what price points? Most venues offer a range of multi-course set menus, cocktail menus and a buffet option.
  • Will you have food and beverage upgrades available?
Wedding Venue Marketing

The number of people searching wedding venues reaches a peak in January each year. As a result your campaign must be up and running by this period. Outside of this period enquiries do drop, in response to this some venues may consider offering incentives to drive enquiries during the middle of the year.

1. Social Media Marketing

The social media presence of a wedding venue has a strong impact on its perceived credibility. Social media is also the platform where a wedding venue can accurately communicate its branding and imaging, attracting brides with similar styles. Your Instagram account should be regularly updated with images of the venue, catering and examples of weddings or events held on location.

The Instagram story tool can be used in a variety of ways, particularly now with the pinned stories function. These pinned stories are another way to showcase your venue and can be used to:

  • Show behind the scene videos of venue styling
  • Highlight previous weddings and functions at your venues
  • Promote deals and incentives
  • Promote upcoming wedding showcases
Wedding Venue SEO & Marketing Ideas

2. Facebook Ad Campaigns

Facebook’s advertising platform offers businesses a variety of ways to target potential brides. The detailed targeting system provides the opportunity to reach people who are specifically interested in weddings or actively looking to plan a wedding.

On top of targeting specific geographic locations, genders and age groups, the following demographics and interests may help your venue to generate more wedding enquiries:

  • Females who are newly engaged (1, 3 and 6 months)
  • Friends of people who are newly engaged
  • People who have set their relationship status to engaged
  • Engaged females who have shown interest in weddings
Wedding venue google ad

3. Google Ad Campaigns

Google is another platform that is effective in driving more leads for your wedding venue. There are two key channels for advertising on Google: the display network and the search network. Using keywords that suit your venue, your ads can be set up to appear as:

  • Banner ads on the display network
  • Banner ads on related sites due to placement targeting
  • Text ads on the google search engine

Using Google ads with correct keywords ensures your venue is placed directly in front of users who are searching for wedding venues and reception ideas.

Wedding venue open day

4. Wedding Open Day

Wedding open days are an excellent form of experiential marketing. This is an influential way to convert potential clients who are in the process of planning their wedding.

Open days will give you an opportunity to partner with industry suppliers who will further promote your business to their networks. These suppliers may include photographers, stylists, makeup artists, celebrants and entertainers.

Incentives can be used to drive attendance for your wedding open day. These incentives could include package upgrades, discounted services from suppliers or venue hire offers. Exclusive promotions can be provided to couples who attend the open day. These offers can expire within a set timeframe following the open day to encourage bookings from potential brides.

Data from the open day registration forms can then be used to re-target customers with follow up EDMs or digital marketing campaigns.

Wedding Venue SEO & Marketing Ideas

5. Wedding Directories

Adding your venue to wedding directories will help you to get in front of brides and grooms who are actively searching for wedding venues online. Most directories already rank highly in search engines and have their own databases, which will help to drive traffic to your venue. On top of this, having multiple backlinks to your site from relevant, high-quality wedding directories will help boost your own SEO.

Wedding Venue SEO & Marketing Ideas

6. Collaborative Photoshoots

Staged photo shoots are an excellent way to promote your venue. Collaboration with suppliers, stylists, florists, designers and models will provide your venue with a library of images that can then be shared across media channels of all brands involved.

Wedding Venue SEO

7. Search Engine Optimisation (SEO)

The final aspect to consider when marketing your venue is the Search Engine Optimisation of your website. Optimising your content for search engines will result in a better placement on Google and other important search engines. Boosting your organic rankings will lead to improved visibility from brides and grooms.

To ensure your website is correctly optimised, consider the following:

  • Metadata is correctly formatted for search engines and has been written to attract attention from people searching for wedding venues.
  • Images are optimised for mobile devices with relevant titles and alt tags.
  • Website content includes phrases and keywords that are used by brides who are searching for wedding venues.
  • Content is regularly updated and well written.
  • Backlinks to the site are in place from relevant websites and directories.

Demand for Christmas enquiries begins to build in June and peaks in October. Most large, corporate events are booked around June – July so your marketing campaign for the Christmas period needs to be in place by then.

It’s important you consider what types of Christmas parties you can cater for based on the size, location and facilities of your venue. Is your event space equipped for large corporate events, or would your venue be better suited to intimate dining between family and friends? Answering these questions will help to determine who your target audience is and what type of messaging will be effective across your campaigns.

Here’s five marketing tips to help your event venue generate more function enquiries or restaurant bookings this Christmas.

Christmas Function packages

1. Festive Packages

Potential customers want a venue that can provide them with festive options that can be booked easily. We suggest offering a festive themed dining menu and a separate cocktail party menu, both provided at a set price per person. Beverage menus and theming packages should be designed so they can be easily ordered by the customer.

Wedding Venue SEO & Marketing Ideas

2. Facebook Ad Campaigns

Facebook’s advertising platform offers restaurants and function venues a variety of ways to generate bookings and reservations for Christmas.

The detailed advertising system will allow your venue to target people who are specifically interested in Christmas parties or have been actively looking to plan one, in both corporate and private settings.

On top of choosing specific areas and age groups, the ad manager enables your ads to target corporate customers based on a range of demographics. If you’re looking to generate bookings for corporate Christmas parties, consider testing some of the following combinations for your advertisement campaign:

  • Job titles: Corporate employees whose job description would involve organizing office Christmas parties
  • Small business owners
  • Employment industry: Administration services, legal, real

 

Facebook can also customise ads for potential customers interested in private family Christmas parties with targeting options that include:

  • Age groups – older members if the family who normally organise Christmas events
  • Parents
  • People who have liked or interacted with your venue’s facebook page
  • People who have viewed content on your website that is relevant to Christmas
Christmas venue Google Ads

3. Google Ad Campaigns

Google is another platform that can help generate Christmas enquiries for your restaurant or function venue.

There are two key platforms for advertising on Google: the display network and the search network. Using keywords that suit your venue and target audience, your ads can be set up to appear as:
Banner ads on the display network
Banner ads on related sites due to placement targeting
Text ads on the google search engine

Careful management of Google advertisements will ensure your website is put in front of people who are searching for Christmas party venues and ideas.

Christmas function venue marketing SEO

4. Content Marketing

Create a series of blog articles with topics that may help your customers to plan their Christmas party. Consider the following topics:

  • Top 5 Christmas party ideas
  • Christmas party themes for 2018
  • Festive menu ideas to inspire your Christmas luncheon

You can then plug your own venue into these articles as one of the ideas on the list. The articles can be filled with relevant keywords and the content can be sent to customers on your database. The articles can also be promoted through social media channels and across platforms as informative blogs. It’s a way to gather interest from potential customers who are at the early stage of the buying cycle.

Christmas function venue marketing SEO

5. Search Engine Optimisation

Applying the best practices of Search Engine Optimisation (SEO) to your website will help to boost your venue’s visibility in Google and major search channels. This should be done for keywords that are relevant to Christmas parties, functions and events.

It’s important to consider the following steps when optimising your website for the festive season:

  • Use a free tool such as Google’s Keyword Planner to find out what keywords people are using to find Christmas function venues in your local area.
  • Create a page on your website to promote your Christmas function packages, venue hire facilities and availability of key dates throughout the festive season.
  • Make sure that your website’s metadata written to attract people searching for keywords relating to Christmas parties.
  • Ensure that images on your website are mobile friendly with correct titles and alt tags.
  • Write content that contains keywords relevant to Christmas functions.
  • Reach out to local publications and relevant websites who may potentially share your Christmas offerings with their audiences.

Engagement party trends are constantly changing. Newly engaged couples are looking to host events with a difference and many young couples are paying for engagement parties themselves which means the range in budgets is varied. When marketing for engagement parties be sure to include a variety of options that can be tailored to each couple’s tastes and price range.

We’ve put together a range of ideas to help generate more enquiries for engagement parties at your event venue.

Wedding Venue Marketing Ideas

1. Engagement Party Packages

When marketing your venue for engagement parties be sure to include engagement party packages in your marketing campaign. Engagement party trends are always changing so ensure you have a range of packages and options available to suit different tastes. Packages can include:

  • Multi-course menu tasting with wine pairings
  • Set menu with a bar tab or beverage package
  • Private dining experiences
  • Buffets and shared banquets
  • Canapés and cocktails
Engagement Party Marketing Ideas

2. Content Marketing

Content marketing involves creating content in the forms of blogs, images and video that promotes relevant and informative content related to your business. Create a blogroll with topics such as the following:

  • Engagement party themes and styling ideas
  • Engagement party etiquette
  • How to handle the inlaws
  • Tips for planning your engagement party

You can then plug your own venue into these articles as one of the ideas on the list. The articles can be filled with relevant keywords to attract traffic from search engines. The articles can also be promoted through social media channels and across platforms as informative blogs. It’s a way to gather interest from potential customers who are at the early stage of the buying cycle.

Engagement Party Marketing Ideas

3. Facebook Ad Campaigns

Social media is now considered the most reliable source of information by consumers, without a strong social media presence your venue will be overlooked. Facebook’s advertising platform offers businesses a variety of ways to target potential customers. The detailed targeting system provides the opportunity to target people who are specifically interested in engagement parties. When developing your engagement party marketing strategy, it’s important to consider the budgets and range of tastes are highly varied so ensure content and images are designed accordingly

On top of targeting specific areas and age groups, the targeting function enables your ads to be directed to:

  • People who are engaged
  • Friends of people who are engaged
  • People who are bridesmaids
Engagement Party Marketing Ideas

4. Google Ad Campaigns

Google is another viable platform to advertise your venue on. There are two key platforms for advertising on Google: the display network and the search network. Using keywords that suit your venue and target audience, your ads can be set up to appear as:

  • Banner ads on the display network
  • Banner ads on related sites due to placement targeting
  • Text ads on the Google search engine

Using Google ads with correct keywords ensures your venue is placed directly in front of users who are searching for engagement party ideas.

Engagement Party Marketing Ideas

5. Search Engine Optimisation

The final aspect to consider when marketing your venue is the SEO of your site. Optimising your content for search engines will result in a better placement on Google. By organically boosting your keyword rankings, your visibility to aspiring couples increases significantly, which results in higher enquiry rates for engagement parties. To ensure your site is correctly optimised, consider the following:

  • Create an engagement party landing page for your website
  • Metadata is correctly formatted for search engines nad has been written to attract attention from people searching for engagement party venues.
  • Images are optimised for mobile devices with relevant titles and alt tags
  • Website content includes phrases and keywords that are used by females who are searching for engagement party venues.
  • Website content includes phrases and keywords regarding your local suburb or town to improve ranking as a local venue
  • Content is regularly updated and well written
  • Backlinks to your site are in place from relevant websites and directories.